Spend LYNX took our data and converted it into wisdom that we could use to analyze where we had opportunities to improve profitability and efficiency. The Spend LYNX tool can benefit companies of all sizes as they look to get their arms around their spending and return on investment.
CFO, Produce Company
EXPERIENCE YOU CAN TRUST
With over 20 years of experience in the procurement technology space, the founders of Spend LYNX have teamed up with some bright minds in the AI industry. The result is a scalable, cost effective solution for spend analysis, supplier and spend data enrichment.
Spend LYNX transforms purchasing data into practical information to help you identify cost savings.
WHAT WE DO
INGESTION
The process starts with ingesting data from all purchasing and related systems. This typically includes all AP, Purchase Order, Invoice and Merchant data. To create a broader view of your spend, we dan include Budgeting, Contracts and other relevant data.
TRANSFORMATION
We combine foundational mathematics, AI and the latest in compute resources to cleanse, classify and enrich your data quickly, accurately and cost-effectively. What took weeks or months in the past can now be accomplished in a fraction of the time and cost.
ANNOTATION
Our built-in data annotation module enables us and/or you to quickly identify where AI missed the mark. A few clicks of the mouse and the engine won't make the same mistake again.
VISUALIATION
Many companies have already made investments in business intelligence solutions. We can provide your cleansed, categorized and enriched data back to you. Or, you can tap into our analytics and access it from your any device.
SYNCHRONIZATION
We can refresh your data as often as you choose. Or not at all, it is up to you.
OUR TEAM
Brian Daniels
Brian Daniels
Brian Daniels
CEO & Founder
Brian is a technology executive experienced launching and scaling SaaS startups in the procurement and data analytics space. As both a strategic leader and hands-on technologist, Brian brings a unique blend of technical depth and business acumen. He is best known as the founder of Spend Radar, a cutting-edge procurement data
CEO & Founder
Brian is a technology executive experienced launching and scaling SaaS startups in the procurement and data analytics space. As both a strategic leader and hands-on technologist, Brian brings a unique blend of technical depth and business acumen. He is best known as the founder of Spend Radar, a cutting-edge procurement data analytics platform that he designed and developed from the ground up. Brian served as both CEO and CTO, guiding the company through rapid growth until its acquisition.
Brian’s expertise spans product development, sales enablement, architecture, and executive leadership — all rooted in a passion for using technology to solve business problems.
Cindy Barlow
Brian Daniels
Brian Daniels
Chief Marketing Officer
Cindy is a sales and marketing leader with a strong track record of building high-performing go-to-market programs for startups and scaling them into enterprise success stories. She’s helped bring emerging tech to Fortune 500 giants like GE, Target, Ford, and P&G — blending strategic marketing with consultative ent
Chief Marketing Officer
Cindy is a sales and marketing leader with a strong track record of building high-performing go-to-market programs for startups and scaling them into enterprise success stories. She’s helped bring emerging tech to Fortune 500 giants like GE, Target, Ford, and P&G — blending strategic marketing with consultative enterprise sales. With deep industry expertise in retail, manufacturing, and supply chain, Cindy knows how to turn big ideas into bottom-line results.
KB
Brian Daniels
KB
Chief Operating Officer
Keith is a supply chain leader with 25+ years of experience with multi-billion dollar consumer packaged goods companies. He has a proven track record of building and leading world-class teams, driving operational excellence, and delivering sustainable results. He is known for his ability of fostering strong cross-fu
Chief Operating Officer
Keith is a supply chain leader with 25+ years of experience with multi-billion dollar consumer packaged goods companies. He has a proven track record of building and leading world-class teams, driving operational excellence, and delivering sustainable results. He is known for his ability of fostering strong cross-functional partnerships across operations, sales, finance, and customers to deliver supply chain initiatives with broader business objectives. Keith is a strategic hands-on leader with expertise in process improvement, relationship management, and people development. He has a history of adding value through innovation, collaboration, and a relentless focus on execution.
JS
Matias Chara Cronembold
KB
Chief Revenue Officer
JS is a senior sales executive specializing in guiding executive teams away from outdated, reactive systems toward proactive, AI-driven platforms that deliver speed, precision, and clarity when it matters most. He brings a consultative, outcome-driven approach to every engagement — ensuring that decision-makers are
Chief Revenue Officer
JS is a senior sales executive specializing in guiding executive teams away from outdated, reactive systems toward proactive, AI-driven platforms that deliver speed, precision, and clarity when it matters most. He brings a consultative, outcome-driven approach to every engagement — ensuring that decision-makers are equipped with timely, relevant intelligence to protect their people, operations, and brand reputation.
Matias Chara Cronembold
Matias Chara Cronembold
Matias Chara Cronembold
Head of R&D
As Head of Research and Development at Spend LYNX, Matias plays a key role combining foundational mathematics and AI in advancing cutting-edge solutions to ensure global organizations of any size are able to quantifiably impact their business. Matias blends technical expertise with human-centered values to shape the future of intelligent systems.